What Article Marketing Can Do for Your Digi-scrap Business

Digital Scrapbook professionals are always looking for more ways to increase their sales.  Marketing is the number one way to drive a targeted market straight to your website – where you can then show them how your offer meets their needs.  Article Marketing involves writing small articles and submitting them to article directories with the intent of allowing others to publish them in their various publications, on their websites, etc.  In order to publish your article, they agree to keep it intact and include your author’s block with the article.

The authors block is sometimes called the signature block.  It’s the last thing a viewer reads and it should always include a link back to your website.

Once your article starts getting published by others, you’ll see traffic increases on your website as well as several other business benefits.  For example, article marketing can give you additional sales and expert status in the industry.  Kelly McCausey from Work at Home Moms Talk Radio is quoted as saying:

“I’ve always been an article writer – and have appreciated the exposure it brings me. But I never realized just how far it could go until Fox News called me out of the blue one Friday night after spotting one of my articles online to see if I could be a last minute guest on the Alan Colmes Radio Show. That’s NATIONAL RADIO! Of course I said yes!

They had me on the air for 40 minutes and said the URL of my website five times. I couldn’t have asked for better advertising. I still can’t quite believe that it all came from just one article!”

Another great benefit that comes from article marketing is increased search engine rankings.  By successfully using article marketing in your digi-scrap business you’ll soon learn that you no longer need to beg for link exchanges or pay high prices for advertising.   Plus you may even find out what I did… that people will actually be thanking you for letting them put your site link in their newsletters, websites and blogs. 

There’s no other marketing campaign that offers so much for so little!

One of the questions I hear most often from new clients is “How do I get search engine traffic?”  Every internet marketer knows that the key to more web traffic from search engines is having lots of high-quality incoming one-way links.  While  there are numerous methods for getting more SEO traffic – article marketing let’s you do this without spending a dime!  This is a marketing method that I recommend to every new digi-scrap entrepreneur that asks me for marketing advice.

To put it simply, you write a great article and distribute it well.  Then be prepared for extra traffic as new one-way links start coming your way.  To get more of these links you “rinse and repeat” the process with a new article.  Every time you send out an awesome article – you’re investing in the future of your web business.  If it’s written so that it meets your target markets needs, it could continue circulating and working it’s magic for you long after you post it online.

Article marketing is a powerful tool for Internet Marketers and if you blog or post in forums - you can also write articles to get your business noticed!  Digital Scrapbooking professionals who are new to the idea of article marketing can pick up some pointers by asking around the digital scrapbooking forums in the area where fellow entrepreneurs are talking about business.  At the Digital Scrapbook Designer Professionals website that would be in the peer coaching area of the networking forums.

So put your thinking cap on and start typing up a few articles and see what kind of traffic results you get!  For the price you pay and the exposure you gain – I sure you’ll find it’s well worth your efforts.